What Exactly Are Website Conversions?
Website conversions are generally any measurable action a visitor takes on your website. Of course, that action always depends on the site.
A conversion can be many things it all depends on your goals and the nature of your business.
Conversion are the primary goal of any website. It’s not enough to attract online visitors, the goal is to achieve conversion.
You want your website visitors to take a specific action, such as signing up for a newsletter, contacting your sales team, or buying your product just to name a few. Here are 5 actions you can take to improve conversions.
- Optimize your site for conversions as well as traffic
- Serve up the best possible content for your audience
- Create a positive website user experience
- Free is a word that converts
- Create targeted landing pages
Optimize your website for Conversions as well as traffic.
If you optimize your website for conversions, focus on guiding visitors to a specific goal, joining your email list, buying one of your products. You want to give your audience exactly what they are looking for.
Serve up the best possible content for your audience
Content is king, make this journey clear and align with the users intent and website conversions will follow.
Create a positive website experience
This process starts with understanding how users are engaging with your site.
Implementing heat maps can show how visitors navigate your site, whether they scroll down the page or click on your call to action (CTA).
FREE is the word that converts
Using the word “free” can increase conversion rates up to 28%. So if you haven’t tried, give it a go.
Create targeted landing pages
Do you have one page that lists all 8 of your services? Or, do you have 8 individual pages that focus on that service alone?
Spark Digital is a custom applications development and digital agency.
